星田

Starfield · ux/ui

Starfield is an innovative parenting solution that utilizes AI and IoT to empower new dads. With its app, smart speaker, and subscription box filled with interactive toys, Starfield offers personalized support and guidance to fathers, helping them actively engage in their children's development. By fostering open communication between parents and addressing common parenting challenges, Starfiels aims to create happier, healthier families.

Role: Branding, Product Designer
Technique: XD, Illustrator, AE, C4D
Medium: Digital
Duration: 3 months
Collaborators:
· Tong Cai - User Researcher
· Taoli Zhou - User Researcher
· Siyu Zeng- Visual Designer
· Fawn Chen - Product Designer
· Yibin Li - Market Analyst
· Yu Lei - Project Manager

Contribution:

· Played an active role in user research, needs analysis, and identifying design opportunities.
· Conducted storyboarding to visualize user flows. Participated in app design discussions and created both low-fidelity and high-fidelity prototypes.
· Took ownership of hardware product design, overseeing the entire design process from concept to final deliverable.

01

Addressing Emotional Challenges

New dads often struggle to understand their partner's emotional state and provide adequate support, leading to strained relationships.

Personalized Emotional Support

The app offers tailored advice and resources to help dads navigate their partner's postpartum emotions, including tips on recognizing and addressing postpartum depression.

Enhanced Communication

Real-time feedback and encouragement within the app foster open and supportive communication between partners.

Emotional Outlet

The "star and meteorite" metaphor provides a safe and accessible space for expressing and addressing emotional challenges.
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02

Solving Difficulty in Accessing
Reliable Parenting Knowledge

New dads often struggle to find accurate and relevant parenting information.

Personalized Recommendations

The app provides tailored parenting advice based on the baby's age and developmental stage.

Voice-Activated Assistance

The smart speaker, "Xingzai," allows dads to access parenting information hands-free through voice commands.

Easy-to-Access Information

Quick consultation results are pushed directly to the user's phone for easy reference.

03

Simplifying Parenting
Record Keeping

New dads often struggle to keep track of essential parenting tasks and data.

Manual Input

Smart Wristbands and NFC tags

Voice Commands

The app offers various recording options, including manual input, voice commands, smart wristbands, and NFC tags.Iprovides timely reminders to help dads stay organized and on top of their parenting responsibilities.

04

Enhancing Parent-Child
Interaction Experience

Many new dads are unsure how to engage with their children, lacking guidance on beneficial parent-child activities.

Interactive Guide Cards

Each card provides detailed instructions for engaging games and activities that are tailored to your baby's age and development.

Age-Appropriate Toys

We offer a curated selection of educational toys and materials that are both fun and beneficial for your child's growth.

NFC Tags

We've equipped everyday household items with sensor tags. Guided by a smart speaker, dads can utilize these items to create a variety of engaging parent-child games.

Design Process

1 Research

Competitive Analysis and SWOT Analysis
Market Trend Analysis
Desk Research
User Interviews and Surveys
User Personas and User Journey Maps

2 Design

Storyboard
Mood Board and Family Growth Value Visualization
Task Flow and Information Architecture
Page Flow and Low-Fidelity Prototypes
Sketches and Model Making