Role: Visual Designer
Technique: Illustrator
Medium: Digital
Duration: 7 weeks
Collaborator: None
Established in 1990 within Seattle's Magnolia neighborhood, Caffe Appassionato has cultivated a reputation for its hand-blended, daily-roasted beans, delivering a smooth, low-acidity coffee experience unlike any other. They wants to enter the RTD (Ready-to-Drink) market. The goal is to create a sub-brand that capitalizes on their existing reputation while establishing a fresh, modern identity that appeals to busy professionals on the go.
We wanted to highlight Caffe Appassionato's key differentiators: hand-blended, daily-roasted beans that deliver a smooth, low-acidity coffee experience.
The updated branding utilizes illustrations of coffee beans to emphasize the product's authenticity and quality. Flowing textures evoke the smooth taste of the coffee, creating a modern and visually appealing aesthetic that resonates with our target audience. This fresh design approach aims to make the Caffe Appassionato RTD line stand out on shelves and attract busy professionals seeking a delicious and convenient coffee solution.
As part of our retail strategy, we have developed a Point of Purchase display for grocery stores. The underlying concept emphasizes the convenience of enjoying a premium coffee experience in everywhere without the need for elaborate machines or significant space because we already make it for you.
We've turned a complicated process into simplicity! At our trade show, an old vintage coffee roaster stands in the background, accentuating the convenience of 'From Roaster’s Heart to Your Can'.
